4 Ways to Help Your Website Rank Higher
As Google and AI create more sophisticated algorithms, it’s more critical than ever that your website features well-written, relevant content. Relevancy is key as the search engines become smarter and smarter. Gone are the days of keyword stuffing and black hat tactics. Besides, if you are doing things right, you won’t need to trick the search engines. Here are 4 ways to help your website rank higher in search listings:
1) Start with Excellent Content
Your business page should be posting good quality, relevant content that meets customer needs. Answering their questions in a truly genuine way helps you connect with them on a deeper level. This builds trust, which creates customer loyalty. It also builds brand awareness and establishes you as an industry expert. Make sure your website content gives them the information they need to make a decision to buy what you’re selling.
2) Keep Content Fresh with Regular Blog Posts
Search engines don’t love static pages, which is why most successful websites include blog feeds. How often should you post fresh content? That answer varies across industries, but a generally accepted rule of thumb is at least once a week. Of course, you shouldn’t publish junk content just for the sake of sticking to a schedule (see #1 above). But most businesses across all industries have enough to talk about on a weekly basis. Remember, you’re an expert in your field. What do your customers need to know? What’s trending in the industry? What questions can you answer? What pain points can you solve?
Trying to find relevant topics also provides an excellent opportunity to listen to your customers. Ask them what they want to know. You might discover key points that help you improve your business overall.
3) Integrate Your Marketing Efforts
Be sure you share your blog content across channels via email/direct mail or social media. Not only does that drive traffic to your website, it gives you content to share with your audience where they are. It also lets your content do double duty - whether you’re paying a freelancer or writing it yourself, rewriting it for various channels maximizes your efforts and resources.
4) Create a Seamless User Experience
If someone visiting your site finds it hard to navigate or slow to load, they won’t stay. And that alone can hurt your rankings. Make sure your site is well designed with redundant menus, buttons and bars so it’s super easy for users to find what they’re looking for. And build in regular website reviews so your site doesn’t become clunky and outdated.
How Does Your Business Measure Up?
Have you ever gone incognito in Google and typed in your business’ industry to see where you rank? You may be surprised where you rank – if it even shows up at all. And if it’s not “above the fold” as we used to say, customers won’t find you.
When you’re ready to help your website rank higher – and boost your business – please let me know. From blog posts to copy editing to web content review, To The Point Copywriting + Blogs can help your customers find you.
